The Popular Links Masterclass series is an annual project aimed at
creating a community and organizing a peer-learning platform that
invites stakeholders from all sectors and industries, for capacity
building of event professionals in Tanzania. The targeted beneficiaries
include event professionals in corporate companies, government entities,
cultural event coordinators, trade show planners, sports event planners,
and social event planners.

For 2025, the masterclass series consists of 6 sessions coordinated
every other month, with topics covering areas of Event Introduction,
Resource Mobilization, Communication & Technology, Compliance, and Event
Setup & Protocol. The series culminates into a stakeholders’ forum
scheduled for November 2025